Sales Outsourcing Solutions

Today, the college market is more challenging than ever. Whether you’re the “only game in town” or one of the many market advertising choices, local and national advertisers are perpetually “cutting back” to make ends meet. Sound familiar?

To put it into perspective, your college market offers a unique opportunity to local merchants and area providers. Students nationwide will spend an estimated $231 Billion of discretionary income. Your local market represents a piece of that pie. That spending is a fact. And that spending is actually increasing each year! It’s easy to see that the audience you offer has an enormous appetite for local products and services. This spending also offers relief to you local business community. When other spending is down…yours remains strong. We will help you capitalize on these current economic times, not fear them!

Many business offices we speak with view recruiting advertising reps as a pain but something that simply must be done. “Recruiting” usually amounts to placing employment ads in different sections of their respective publication to hopefully attract capable candidates. But is this really the best approach? It always easy to find dedicated writers or production artists, but students that want to sell advertising? It can be tough if sales is not your passion!

Allow SMG to relieve you of the constant headache of recruiting, training, managing, and motivating an advertising sales team. Our sales consultants can take care of every aspect on the “sales side” of your publication. If we do not have an established sales team in your area, we will recruit, train, and manage a team to meet your publication’s sales needs. Tell us what you want! Do you need us to simply recruit and train the sales representatives? OR do you want us to assist in the overall process up to your publication date? We can provide any customized solution to meet your needs.

There are 5 “P’s” that make any publication successful: Prior Planning Prevents Poor Performance.

The only actual “plan” your business office has to make is to give us a call, or if you are at a conference, take advantage of speaking with one of our consultants face to face. We look forward to speaking with you soon!