Advertising Sales Training/Consulting

Many student organizations offer informative training programs, but many trainers have told us that it helps to get an outsider’s perspective on their program too. Sales managers also often rely on students to learn on the job. Some sink, some swim, and once in awhile, a superstar emerges. But of course the superstar is a “born” salesperson, right? Maybe not. We can practically eliminate the “sink/swim” ratio for your publication and share with you formal selling skills that can actually be learned and practiced by your reps to become genuine superstars.

Our instructors review key elements for success, including prospecting techniques, relationship selling, understanding common objections, closing, developing frequency purchases, time/task management, and intense “real world” role plays. Our program will also empower your staff to share this knowledge with future account reps. We will provide follow-up exercises to enable your staff to build upon those newly acquired skills in the future.

The Student Media group is available to visit your offices to deliver a focused, customized training solution to assist your publication’s training needs. We will create a program to drill into your unique market situation and meet your specific market challenges head on. While we are on site, we’ll practice what we preach by taking your reps into the field to better build their confidence and your local sales. These on-site consulting investments can actually pay for themselves!

There are 5 “P’s” that make any publication successful: Prior Planning Prevents Poor Performance.

The only actual “plan” your business office has to make is to give us a call, or if you are at a conference, take advantage of speaking with one of our consultants face to face.

Our turnkey approach is sure to fire up your account reps and make a difference to your bottom line. Besides the red ink, what do you have to lose?